Karen Brady
Known as the `First Lady of Football`, Karren Brady was the
youngest Managing Director of a PLC in the UK and remains
the only female MD of a Premiership football club. She explains
how the whole business of football has changed beyond recognition
in the eleven years that she has been MD at Birmingham.
It is no longer just about sport, it is about big business,
retail, marketing and pay-per-viewn but also about innovative
community projects. Karren`s unique position has attracted
a lot of media attention. She has proved the doubting, chauvinistic
hacks wrong and in her first year in charge Birmingham FC
recorded a financial trading profit and three years later,
it made its first overall profit for the first time in modern
history.
In 2003, Birmingham City FC was amongst the few Premiership
Clubs to record a profit(£4 million. Karren's first-hand
knowledge of key business requirements such as leadership,
motivation, team-building, change and business development
have made Karren an ideal speaker for any organisation looking
to improve their performance and bottom line. Karren can
also focus on the lighter issues of her experiences as a
woman in a male dominated business to create amusing after
dinner presentations.