Rachel Elnaugh

In 1989 Rachel Elnaugh founded Red Letter Days and in doing so she created the concept of giving experiences as unforgettable gifts. Today, the gift experiences market in the UK is worth more than £200 million annually and employs thousands of people throughout the country. She had what the UK and international media had dubbed 'the most exciting job in the world'. A morning in the boardroom followed, a couple of hours later, by jumping out of an aeroplane or taking a look behind the scenes at Manchester United. All in the line of duty of course, to ensure people who received one of her famous Red Letter Days gift boxes get the experience of a lifetime.