Have your mind blown, not frozen

Have fun, synchronize your taste buds and create a new flavour of ice cream as a team. Then it’s up to you to develop your brand and marketing strategy in order to maximise sales. But who will come top in the all-important taste test?

With a wide range of not-so-obvious ingredients, it’s up to you how outrageously adventurous you become….remember Heston Blumenthal’s gourmet egg and bacon ice cream?!

Once your culinary skills have been put to the test – it’s your marketing abilities next. When you have come up with the name and design, you’ll need to build your packaging prototype – which needs to reflect your brand and appeal to your target market. Then put together an advertisement.

To make the process even more challenging, teams must stick to a limited time scale and budget to achieve sweet success. Extra points can be earned by completing additional fun quizzes and games.

The proof, as they say, is in the pudding – so after a rigorous tasting session each team will present their sales pitch to the judges and perform their adverts in a fun finale! Judges will then decide which team has produced the most successful ice cream and the winning team will be revealed!