Test your business acumen...

A fun, enterprising challenge, inspired by The Apprentice and Dragon’s Den, where teams must demonstrate their business acumen in a bid to impress the boss and get hired! Teams begin by inventing a new product. The brief can be anything from a new household invention, game, office accessory – the only limit is their imaginations! To make their product a success, they must excel against their competitors in some business themed challenges: 

INNOVATIVE INVENTIONS – Using the materials provided, they must create a working prototype of their new invention.

BATTLE OF THE BRANDS – Teams must turn their product into a brand, giving it a catchy name and logo. They must identify their target market to ensure

that their choice of logo and colours will appeal to the right audience as well as having “shelf appeal” against its competitors!

BUSINESS PLAN – Teams must then decide on how they intend to market their product, where it will be sold and how they will attract customers.

COMMERCIAL BREAK – Teams use the props and costumes provided to compose a 30 second advert.

SHOW ME THE MONEY – Resources are priced, so teams will need to negotiate the best deals and keep an eye on their costs. They must then calculate a Recommended Retail Price that will make them the best profit.

PUNCHY PROMOTIONS – As a bonus task, teams can also produce promotional products by painting their own branded mugs, T shirts and tote bags.

PITCH PERFECT – Teams then pitch their product