create a product out of recycled 'scrap'

In an eco-special edition of our popular Apprentice event, teams must invent and create a product out of recycled ‘scrap’.

From a variety of (clean!) junk items such as cardboard tubes, CDs, fabric offcuts, old magazines and newspapers and much, much more, teams create a new invention, product or sustainable clothing brand.

Not only must they use the recycled materials provided to make a prototype of their invention, but their product itself must also benefit the environment in some way.

Then, in the style of The Apprentice and Dragon’s Den, teams must demonstrate their business acumen in a bid to impress the boss and get hired!

To make their product a success, teams must turn their product into a brand, giving it a catchy name and logo. They must identify their target market to ensure that their choice of logo and colours will appeal to the right audience as well as having “shelf appeal” against its competitors! Teams then write a marketing plan to demonstrate how they intend to market their product (market?), where it will be sold and how they will attract customers.

As a bonus task, teams can also produce promotional products by painting their own zero waste reusable coffee mugs and bags for life. Teams then pitch their product, brand and marketing strategy in a presentation to the judges, before performing a 30 second advert in a fun finale!